![]() And that’s exactly what Love & Hip-Hop, VH1’s longest-lasting current reality programming, is. As The Ringer’s Victor Luckerson pointed out in a 2016 article on the network’s second screen successes, their next step was creating content primed to make its audience the commentators. franchise and Best Week Ever in the ’00s. The drama of Love and Hip-Hop is built for that kind of commentary-a tool VH1 has understood since the fun fact speech bubbles of Pop Up Video in the ’90s and the snarky talking heads of the I Love the. And in the 2016-2017 TV season, Love and Hip-Hop: Atlanta was the most talked about cable reality series on Twitter and Facebook and the second most talked about cable series overall (behind The Walking Dead), according to Nielsen. The premiere of the newest iteration of the franchise, Love and Hip-Hop: Miami, on January 1 garnered 430,000 social interactions, making it the number three program of the day according to Nielsen’s Social Content Ratings, just as Love and Hip-Hop: New York’s season 8 premiere in October beat out The Voice for social media supremacy. Every Monday, #LHHMIA, #amaralanegra, #CreepSquad, #RemyMa, and #JamesR take over the trending topics on Twitter. Its popularity is in large part because audiences can’t put their phones down while the fake proposals, abortions, nude photo leaks, arrests, side chicks, secret marriages, and sex tapes unfold in front of them. The series has been among the highest rated reality TV programming since it debuted in 2011. Monday nights belong to Love and Hip-Hop.
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